Prolific Marketing Communications Leader & Content Developer with 10 years of experience
Hospitality & Travel | Restaurant & Food | CEO & Lifestyle Brands
Bold marketing leader who partners gracefully with C-suite team members while staying connected to consumers to design multi-channel marketing campaigns that shake the industry and demand attention.
Refined excellence in trend-spotting and trend-making; talent in crafting promotional content around current events, celebrity appearances, pop culture, and consumer interests.
Outstanding ability to summon communities around a cause or company, having built up Facebook, Twitter, Instagram, and YouTube followings into the tens of thousands several times over.
World traveler, foodie, and voracious writer with 10 years of food writing and restaurant critiques as a regular contributor to major metropolitan alt-weekly papers in San Francisco and Miami.
Strong entrepreneurial spirit coupled with MBA; able to spin gold out of shoestring budgets and gracefully squeeze a refreshing glass of lemonade out of any situation.
Powerful combination of corporate work, startup entrepreneurship, non-profit and agency experience
Senior Growth Marketing Manager, Social
2020 - present
Social Media Supervisor
2018 - present
Built up a brand new social media department for a full-service marketing and communication agency specializing in food and CPG brands. Oversaw multiple social media content managers and supervised all accounts when it comes to social media and influencer marketing. Within the first 6 months at the agency, launched new social strategies, content plans, social personas and social care protocol for 3 new accounts: Alexia Foods, California Walnuts, and Martinelli’s. Worked closely with the Account, Creative and Media teams to deliver more engaging content, robust reporting, quarterly planning, advertising ROI and in-depth digital insights for our clients. Developed a unique approach for 3 distinct French fry brands to tackle #NationalFrenchFryDay 2 years in a row, resulting in a 23% share of voice for the brands amongst the industry. Made #fryboards the hottest trend working with a top influencer that scored mentions on GMA, in the Washington Post and other top publications worldwide.
Community Engagement Manger
Girl Scouts of California's Central Coast
2017 - 2018
Developed and implemented a brand new community engagement and relationship-building strategy designed to increase local awareness for the council while making lasting beneficial contributions to the entire Girl Scout community. Through both digital and non-digital outreach, this dynamic role produced personalized and relevant executive communications, content, events, meetings and speaking opportunities while staying current on news and trends to guide thought leadership and community collaboration.
Social Media Manager
2014 - 2017
Hired by the first female CEO in the cruise industry to co-develop and execute a marketing communications strategy that differentiates Celebrity Cruises in a “Sea of Sameness” as a next-gen, modern, luxury service reeling in a younger generation of socially conscious, high-end vacationers. Crafted personas for luxury corporate brand and CEO brand in tandem, wrapping marketing communications voice and strategy around the values of female power, social responsibility, and fun.
MBA & BS Business Management
Entrepreneurship Concentration / Student Delegate at Zhejiang University